So, if you want to have a badass woman on your show, I can think of no one better than Karen Brown. Karen is an Executive Coach who focuses on limiting beliefs — but that actually isn’t the power behind this woman. The power behind this woman is what she did through her own journey of conquering limiting beliefs — and that is what enables her to do her work in the world. 

 Karen Brown is an Ironman World Champion finisher and she shares with us the story of looking at and understanding this goal and how she had to overcome her own limiting beliefs related to her skill and who she was as an athlete in order to be able to compete in one of the toughest competitions on earth. 

 Brown is a thought-leader in leadership and professional performance and has published two books on the subject. Karen is deeply committed to abolishing the limiting beliefs that hold us back as entrepreneurs (and as people, in general). It was a pleasure to be able to talk to Karen on the show and perfect timing with the fresh slate that 2019 brings us! 

 Key Takeaways: 

[2:00] About today’s badass guest, Karen Brown! 

[3:28] Welcoming Karen to the podcast. 

[3:50] Karen tells us her story and what brought her to where she is today. 

[8:08] Why we have limiting beliefs. 

[10:37] How do we interrupt those limiting conversations we have with ourselves and move in a direction of unlimiting our beliefs? And what are some of the things we do that move us in the wrong direction? 

[12:12] Karens walks us through her quick three steps on how to unlimit your limiting beliefs. 

[13:40] How to reinforce your unlimited beliefs (that replace your limiting beliefs!). 

[15:09] Karen’s words of encouragement and wisdom on why you can accomplish your dreams too! 

[16:23] Karen’s experience with how men and women experience limiting beliefs differently. 

[20:12] Do men and women impact limiting beliefs differently? 

[21:15] Karen’s perspective on how we can create a culture of language around limiting beliefs for our children and families. 

[24:24] How your unconscious mind creates and supports limiting beliefs. 

[26:15] Key components in facilitating a culture that moves people past limiting beliefs (that entrepreneurial leaders should be especially aware of)! 

[29:42] Commonalities and patterns that Karen sees in terms of different types of limiting beliefs. 

[32:27] Commonalities in the stories Karen hears (regarding limiting beliefs). 

[35:04] How conscious parenting could help eliminate some self-limiting beliefs in your children. 

[37:20] What Karen would like her legacy to be. 

[38:36] How Karen defines health. 

[40:48] Karen’s KPIs! 

[51:53] Where to follow-up with Karen. 

 Mentioned in This Episode: 



Unlimiting Your Beliefs: 7 Keys to Greater Success in Your Personal and Professional Life; Told Through My Journey to the Toughest Race in the World, by Karen Brown 

Karen’s document on how to unlimit limiting beliefs in 3 quick steps  

Green for Life: The Updated Classic on Green Smoothie Nutrition, by Victoria Boutenko 

Hardwiring Happiness: The New Brain Science of Contentment, Calm, and Confidence, by Rick Hanson 

Immortal Diamond: The Search for Our True Self, by Richard Rohr 

The Grand Tour (to access freebies and additional resources!) 

More About Karen Brown 

After struggling with her own limiting beliefs and fears, Karen Brown discovered her true potential when she pursued and finished the toughest race in the world, the IRONMAN World Championship, accomplishing a goal she’d held for 28 years, and one normally reserved for professional athletes. 

 She identified the seven keys of achievement through the process of accomplishing her own long-term goal and overcoming her own limiting beliefs. She outlines these in Unlimiting Your Beliefs, a success manual that puts the seven transformative keys to achievement right at the fingertips of its readers, so they can make any dream a reality. Her story and the keys she discovered apply to anyone wanting to achieve higher success or realize their own goal or dream. 

 Karen is a business psychology coach and CEO of Velocity Leadership Consulting, an executive coaching company offering business psychology and transformational coaching to CEOs, executives, and managers who are pursuing greater results in their professional and personal lives. She is also a keynote speaker, represented by A-Speakers International Speakers Bureau, bestselling author, ultra-athlete, and finisher of the toughest race in the world. 


Connect with my Guest: 




Websites: and

Awesome Resources  for our Entrepology Community: 

A-Speakers International Speakers Bureau Profile:  

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 Join our badass Women’s Facebook Group, Legacy Performance Labs 

If you want to be something amazing, you need to surround yourself with amazing people! The Legacy community is made up of badass women living — not leaving — their legacy every single day. If you are on a mission and get it that your health is the key to your unlimited potential — Join us on Facebook! 


Opt in for your free, personalized functional medicine quiz on Entrepology Performance Labs! Completing this questionnaire will take approximately 40 minutes of your time and when you’re done, you will be prompted for an opportunity to sit down with someone on our medical team to review your individualized results. We are all on big missions; we are all trying to change the world. It’s no longer sufficient for our health to simply be fine. For us to achieve what we want to do as badass women with a vision for how we can help the world, we need to move our health to an optimal place! 


Pay attention to how often you, your friends, your kids, or your spouse are using the words “but” and “try.” These words not only indicate that the sentence you’re about to say is a limiting belief, but it reinforces it in your mind and solidifies it! Language is critical, so try shifting your sentences into more positive affirmations and replacing these limiting beliefs with unlimiting beliefs. Remember to follow-up on The Entrepology Podcast Facebook page — because when you are accountable, you are helpable. 


“Anytime we’re trying to do something new that is going to be very challenging … our unconscious mind is going to do its best to keep us from doing it because it looks upon that as dangerous — and it’s really that simple!” — Karen Brown 


“There’s always another level, right? But just start with the level that you see, ’cause that’s the right place to be.” — Karen Brown 


“It’s my mission with [my] book to eradicate limiting beliefs and transform our world.”  

— Karen Brown 


“[A limiting belief I always see is a] ‘lack of time.’ … And man, that is the biggest limiting belief of all. Because you know what? We all have 24 hours in a day.” — Karen Brown 


“I think health is all about finding what works for your system, your body, your mind, your soul, your spirit — and then sticking with it.” — Karen Brown