Calling all business owners! Put up your hand if you would describe yourself as “not just a numbers person.” My guest today, Danielle Hayden, is a professional bookkeeper and the founder of Kickstart Accounting. And in this episode, we are speaking directly to those who are self-described as “not a numbers person.” 


And don’t worry — we’re not getting into the nuances of bookkeeping. We’re addressing what you need to know as a business owner with respect to your numbers to sustain, grow, and uplevel your business so that you can have the impact that you want to have in the world. 


Even if you’re not a numbers person, you still need to look at the data and metrics and understand where they all are. Learning how to outsource the management of these outsources with a bookkeeper is a critical skill. 


My challenge for all of you today is to put away that mindset of, “I am not a numbers person,” and instead, step into this conversation from a blank slate perspective. This episode is fun, highly informative, and I cannot wait for you to all hear Danielle Hayden’s insights! 


Key Takeaways: 

[1:05] About today’s episode with Danielle Hayden! 

[2:30] Welcoming Danielle to the podcast! 

[3:56] Danielle shares her background and why she thinks everyone should become a numbers person! 

[6:18] What is data important? In accounting, what are the key things that we should be looking for as they relate to our business? Where does Danielle recommend getting started with measuring metrics? 

[11:35] Why it is your responsibility as a business owner to understand your numbers. 

[15:01] What you need to know when you’re hiring a bookkeeper. 

[18:57] What Danielle looks for when she’s hiring on her team. 

[19:47] Why bookkeeping is the foundation of your business. 

[21:00] What to ask a bookkeeper when you’re interviewing to hire. 

[24:18] How important is it for the bookkeeper that you hire to have experience in your particular industry? 

[26:20] What does Danielle wish her clients knew about hiring their first bookkeeper? What makes the difference between a good client vs. a bad client? 

[30:30] Should bookkeepers come into your physical space or can it all be done virtually? 

[32:35] Danielle’s key performance indicators! 

[38:00] Where to learn more about the work that Danielle is doing in the world! 

[39:00] Summarizing the key takeaways from today’s episode. 

[40:15] About the upcoming Impact LIVEs event! 


Mentioned in This Episode: 

Kickstart Accounting 

Impact LIVEs 2021 


More About Danielle Hayden 

Danielle Hayden is a reformed corporate CFO who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. 


After spending 10-plus years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education, and as the author of the Profit Planner book series. 


When Danielle isn’t knee-deep in numbers, you can find her hanging with her two kids or competing in the nearest Spartan race. 


Connect with my Guest: 

Websites: & 

Social Media: Facebook & Instagram 


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You don’t have to be a numbers person to grow your business but you do have to look at those numbers. 


What did you learn in this episode while listening with an open mind? Let us know over on my Instagram @DrMeghanWalker, or, our free Facebook group, The Entrepology Collective! 




“There’s a … gap between entrepreneurship and big business — because entrepreneurs are not … making data-driven decisions, and balancing leading with [their] heart and … passion, with numbers, … so that [they] can … have the business of [their] dreams.” — Danielle Hayden 


“It is your responsibility as a business owner to understand your numbers.” — Danielle Hayden 


“You have to find [a bookkeeper] you like. … They need to have credentials, … to be somebody who you can rely on. … But if you don’t ever want to call them … they are not a good fit. … I want everybody to have a good relationship with their bookkeeper.” — Danielle Hayden 


“Bookkeeping is always just the foundation. It’s everything that is the most important.” — Danielle Hayden 


“I want [entrepreneurs] to show up in their business and really grow and fulfill their dreams. I think that we all need help and we need to start saying it’s OK to ask for help; it’s OK to not be the numbers person … because then you can grow.” — Danielle Hayden