What do entrepreneurship, organ meat, and George Clooney all have in common? If you’re stumped on this, I’m here to help you out! Would you believe that the common thread is my next guest? 


James Barry is an Executive Chef to some of the largest celebrities in the world such as George Clooney, Tom Cruise, Barbra Streisand, Gerard Butler, and many more. He has had a seriously incredible career and his journey reads like an incredibly compelling memoir. 


In our conversion together, we talk about limiting beliefs, the road less travelled, how to get skin in the game, and why all of these pieces are so relevant to our journeys as entrepreneurs. James shares how he made a shift in his career from being a chef to celebrities to creating a product that he really believes can revolutionize our health. 


We had a truly fascinating conversation about James’ career evolution, how he created an innovative, first-of-its-kind product; how he found his true purpose and passion in life; and what it looks like to navigate this intersection of health and entrepreneurship. 


Key Takeaways: 

[2:00] About today’s episode with James Barry. 

[3:47] Welcoming James to the podcast! 

[4:29] James’ background and journey of how he has gotten to where he is today with his business, Eat Pluck. 

[12:48] James speaks more about his journey with regards to moving the needle in funding his schooling. 

[15:18] James shares about the process of awakening to his purpose and discovering his passion in life. 

[20:10] James speaks about what it was like to work for George Clooney. 

[23:47] What Eat Pluck is all about and the solution that it provides. 

[32:51] How (and where) to purchase Eat Pluck. 

[33:54] Cooking organ meat 101. 

[38:54] James Barry’s KPIs! 

[48:04] Where to learn more about James and Eat Pluck. 

[48:44] Thanking James for joining us in today’s episode! 

[49:52] About our exciting lineup coming up! 


Mentioned in This Episode: 

Eat Pluck — 10% off first purchase with PLUCK10 discount code! 

It Takes Guts: A Meat-Eater’s Guide to Eating Offal with over 75 Healthy and Delicious Nose-to-Tail Recipes, by Ashleigh VanHouten 

Muscle Maven 

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield 

Oura Ring 

Dr. Trevor Cates (the Spa Dr.) 


More About James Barry 

James Barry began his sixteen-plus years in the culinary field as a private chef. His inauguration into restaurant-style cooking came later when he was the vegan/vegetarian chef on the Vans Warped Tour, which travelled to 50 North American cities in 60 days. Upon returning to Los Angeles, James continued to be a private chef and had the fortune of cooking for celebrities such as Tom Cruise, Mariska Hargitay, George Clooney, Gerard Butler, Sean “Puffy” Combs, Barbra Streisand, and John Cusack. Not wanting to limit the audience of his healthy and tasty style of cooking, James started Wholesome2Go, a healthy, high-quality food delivery company that served under his leadership in the Los Angeles area for eight years. 


Most recently, James launched my first functional food product, Pluck; an organ-based, all-purpose seasoning. This seasoning is the first of its kind and an amazingly easy and delicious way for people to get organ meats into their diet. 


James also co-authored the recipes in Margaret Floyd’s book, Eat Naked, and co-authored the follow-up cookbook, The Naked Foods Cookbook. He also recently co-authored the recipes in Dr. Alejandro Junger’s book, Clean 7. 


Connect with my Guest: 

Website: Eat Pluck — 10% off first purchase with PLUCK10 discount code! 

Social Media: Facebook & Instagram @EatPluck & Instagram @ChefJamesBarry 


If you enjoyed our conversation and would like to hear more: 

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Are you going to try organ meat or Eat Pluck? Let us know!  


And if you enjoyed the conversation we had today, come hang out with your people over on our free Facebook group, The Entrepology Collective! Let’s talk about the intersection of mindset, entrepreneurship, and health. 




“You don’t have to take a giant leap. That’s what’s so powerful about Pluck.” — James Barry 


“There is no new habit change [with Eat Pluck]. We already season our food with salt and pepper. … Just … use Pluck instead and now you’re getting nutrients where you were previously not. There’s zero learning curve with it.” — James Barry 


“If you’re not getting [organ meats] in your diet, you really need to reevaluate what you’re eating.” — James Barry 


“I created [Eat Pluck] so that you could use it every day in terms of the percentage of the organ meats in there.” — James Barry 


“[Eat] Pluck is truly the gateway. You don’t have to cook it, you don’t have to deal with the taste, and you can sprinkle it on anything.” — James Barry 


“I would define [my purpose] as ‘outside of myself.’ … I feel like I’m at my best when I’m serving others; when I’m helping and serving the community at large. … I just believe that’s why I’m here on this planet.” — James Barry 


“I find entrepreneurship to be inspiring and stressful. And for the person that doesn’t see it as inspiring, it’s going to just be incredibly stressful.” — James Barry 


“I’m asking questions and I’m listening more. Instead of, ‘I know what I’m doing. I’m going to do it my way,’ and just muscling through … I’m just trying to make more strategic and smart decisions.” — James Barry