Today I am joined by Racheal Cook! Racheal is a serial entrepreneur, the host of the popular Promote Yourself to CEO Podcast, a best-selling author, and a mother of three. Over the last 10 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout of doing “all the things.” She is incredibly passionate about helping women entrepreneurs break through the feast-or-famine cycle to create predictably profitable businesses.
In this episode, we have a super compelling conversation around what it takes to actually build a significant business (a business in the upper six or seven figures) while working only 25 hours a week! What Racheal has discovered about this topic is that there is one, single decision you need to make — and she has broken it all down for us today! These are the sustainable success strategies you need to be aware of as the CEO of your business.
I am so excited for you all to have the opportunity to hear from Racheal. She knows her stuff and she gets straight to the point in this episode! I promise you: your life will not be the same on the other side of this conversation!
[2:22] About today’s episode with Racheal Cook!
[3:29] Welcoming Racheal to the podcast!
[4:14] Racheal shares about her journey as an entrepreneur.
[8:45] Racheal explains how establishing predictable profitability is the protector of your health and energy.
[13:17] The crucial role that mindset plays in stepping into your role as a CEO.
[17:44] Racheal speaks about the entrepreneurial poverty that women face and the inequities around women-owned businesses.
[22:55] Racheal shares what her 25-hour workweek looks like and highlights the benchmarks that women need to be aiming towards to cut down their working hours and truly be the CEO of their business.
[30:59] Racheal shares the mindset pieces and boundaries she has put in place to delegate tasks and let go of control over lower-level work.
[34:47] The three most important pieces you need to put in place as an entrepreneurial woman.
[38:44] Rachael’s key performance indicators!
[44:37] Where to learn more about the great work Racheal is doing out in this world!
[45:32] Thanking Racheal for joining us in this episode!
Mentioned in This Episode:
More About Racheal Cook
As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal Cook is on a mission to end entrepreneurial poverty for women.
Over the last 10 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes. In fact, Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by the U.S. Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more.
Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.
Connect with my Guest:
Podcast: Promote Yourself to CEO
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CALL TO ACTION
We want to hear from you! What has been the most instrumental piece for you as you put your work out into the world? Has it been putting boundaries in place, planning out your week, or getting the sleep that you need?
Or, are you still struggling with some of the self-limiting beliefs that are holding you back from putting these critical pieces in place?
“We’re seeing a huge rise of burnout for women entrepreneurs. In fact, I would say it’s the #1 reason why women quit their business.” — Racheal Cook
“Being the CEO isn’t just about doing the work that you love to do. It’s about being able to steer the ship of your business forward so that you can help more people without burning yourself out.” — Racheal Cook
“We know — especially when it comes to healing, to helping, to coaching — that results don’t happen in a singular session. They happen when there’s commitment and … consistency.” — Racheal Cook
“This is bigger than me and it’s bigger than just my clients. It’s about redefining the way that we work and the way that companies are built from the ground up so that we can all create the companies that we wish we had jobs in when we were starting out.” — Racheal Cook
“I drive a five-year-old minivan. … I really don’t care about having a flashy car. … What I care about is … that I now have 12 women who work on my team and they make incredible money and none of them work more than 30 years a week. … And that’s impact.” — Racheal Cook
“I try to stay out of those lower-level tasks as much as possible because the only way I can move this ship forward is if I’m staying focused on the things that I am the best at and that drive value for my business.” — Racheal Cook