I’m really excited today to be joined by my good friend, Uli Iserloh! Uli is a marketing technologist, the founder of Big Boost Marketing Group, and the COO of Evolution of Medicine.
It is truly not an overstatement to say that Uli has a very keen vision for how to grow your business. In fact, we’ve unofficially named this episode, “The Dumb Mistakes Entrepreneurs Continue to Make” because we had this really fantastic conversation around the mistakes we have made as entrepreneurs, the mistakes we watch other people make as entrepreneurs and our best tips and advice on how to fix them!
If you want to get the lowdown on the underlying rules and tenets that govern entrepreneurship in 2020, marketing must-haves moving into 2021, how to be effective in creating and fostering connections with your customers (and prospective customers), and how to get more done as an entrepreneur… this is a not-to-miss episode!
[:59] About today’s episode and guest!
[2:19] Welcoming Uli Iserloh to the podcast!
[2:35] How Uli and I first met!
[3:09] Uli shares about his journey early on.
[4:06] How the internet changed Uli’s career trajectory.
[6:35] Uli highlights the importance of niching and what happened to his career when he decided to “niche down.”
[10:17] Has Uli always considered himself an entrepreneur?
[11:37] Inorganic chemistry vs. organic chemistry, and how chemistry informed Uli about entrepreneurship.
[14:16] The underlying rules and tenets that govern entrepreneurship in 2020.
[16:30] Nurturing vs. selling.
[18:52] Uli’s 80/20 rule for marketing.
[20:04] How to be effective in creating and fostering connections with your customers and prospective customers.
[22:24] Why making connections “manually” is key in building connections and authenticity.
[23:51] What overwhelm is truly a sign of and how to address it. And what consumers ultimately want from you.
[25:49] Uli shares his biggest tip for getting more done and more implemented as an entrepreneur.
[27:53] How Uli determines where to place his employees in the most beneficial role for the company (and themselves).
[29:14] What Uli has observed in the entrepreneurs and businesses that are absolutely winning right now during the pandemic.
[33:09] Where we need to be looking with respect to our marketing, moving into 2021.
[36:34] Additional key tips for entrepreneurs.
[39:41] Uli’s KPIs!
[42:13] Where to learn more about the work Uli is doing in this world!
[42:49] If you’re an entrepreneur with a big mission in this world come connect with us over on our free Facebook group, The Entrepology Collective! And if you’re a practitioner, come join us on Clinician Business Labs!
Mentioned in This Episode:
More About Uli Iserloh
As a marketing technologist and certified Ontraport/Infusionsoft/ClickFunnels consultant, Uli Iserloh has been advising entrepreneurs and organizations on marketing strategy and marketing technology for over 17 years — specializing in building automated marketing systems that position practitioners as the go-to experts in their community.
After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency serving many of today’s Functional Medicine leaders.
He’s also the founder of Big Boost Media, an ebook publisher helping authors create and launch bestselling books, and serves as the COO of the Evolution of Medicine. He’s on the board of nearly a dozen companies and regularly speaks on marketing automation and technology.
Connect with my Guest:
Website: Big Boost Marketing Group
If you enjoyed our conversation and would like to hear more:
We would also appreciate a review!
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CALL TO ACTION
Uli Iserloh provided some absolutely incredible tips and insights on marketing today. I want to know where your biggest takeaways were and which tips you will be leveraging going into 2021! What’re your goals? What’s your plan? Let us know over on The Entrepology Collective and let’s continue the conversation!
“The moment you do niche down, everything changes.” — Uli Iserloh
“The entrepreneurial journey is not easy. You’ve got to ask yourself, ‘What is the golden thread that weaves through [my] life?’ How [do your] business and life merge together?” — Uli Iserloh
“Once you understand what is motivating people [there are] universal rules across cultures, across industries, [etc.] … Once you understand why somebody wants anything and what motivates people to say yes or no, you can then shape [your marketing] ethically.” — Uli Iserloh
“People say no to something if they don’t see the value that you’re providing. … As an entrepreneur, your role is to demonstrate that the value that you give them … is far greater than the money that they give you.” — Uli Iserloh
“80% automation, 20% really custom 1:1 outreach; … that’s where we find all of the deals happening.” — Uli Iserloh
“Having people in the right position is just as important as having the right people on your team in the first place.” — Uli Iserloh
“I think that’s the biggest thing that COVID-19 has taught us: you have to be adaptable. You have to figure things out. … If it’s not working, you’ve got to change it … as fast as possible.” — Uli Iserloh