Right now, in the midst of the COVID-19 pandemic, there is a lot going on for all of us in the world! But even in the middle of this chaos, there’s an opportunity to pause and self-reflect on our business. 

My guest today, Laura Beauparlant, is encouraging us to do just that! She is the founder of Lab Creatives and is one of my absolutely favorite people to discuss the topics of brand and branding! In her 20 years as a designer and 15 years as an entrepreneur, Laura has learned that aligning purpose with brand design is the key to success in business. 

In this episode, we have an amazing conversation about how to create a three-dimensional brand and the opportunity that we all have to reevaluate what our brand means and how we put it into the world! 

Key Takeaways: 

[:53] About today’s episode and guest! 

[2:04] Welcoming Laura Beauparlant to the podcast! 

[2:47] Laura shares more about her background and why she is so incredibly passionate about branding! 

[5:37] Laura defines ‘brand’ and what makes up a powerful brand. 

[7:38] Laura recommends some early steps to take when you’re just starting out in reevaluating and reworking your brand. 

[11:10] When it comes to building a brand personality, what are some of the most important attributes? 

[16:14] Laura highlights the risks associated with sloppy or inconsistent branding. 

[21:58] Laura shares her guidelines for sharing on social media. 

[27:27] The three key elements that entrepreneurs really need to look at in order to up 

level their brand. 

[32:37] Laura’s key performance indicators! 

[35:15] Where to learn more about Laura is up to in this world! 

[35:59] Thanking Laura for joining the podcast! 

Mentioned in This Episode: 

Laura Beauparlant 

Lab Creative 

Lab Creative — Brand Camp 

Brand Chemistry: How to Attract the Right Clients and Keep Themby Laura Beauparlant 

Brené Brown 

Tin Star (TV Series) 

The Entrepology Podcast Page 

The Entrepology Collective 

More About Laura Beauparlant 

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry. As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients. 

For over 15 years, Laura has helped countless small business owners and entrepreneurs gain confidence and grow their businesses through unforgettable branding. 

Connect with my Guest: 


Social Media: Facebook @labcreativeinc, Twitter @labcreativeinc, & Instagram @labcreativeinc 

If you enjoyed our conversation and would like to hear more: 

Please subscribe to The Entrepology Podcast on Stitcher or iTunes. 

We would also appreciate a review! 

Come Join Your Tribe on The Entrepology Collective Facebook Page! 

They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today! 

BADASS FUEL — Fuel for Badass Women 

Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO 

Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I’m excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting! 


There are three key elements that entrepreneurs really need to look at in order to up level their brand: authenticity, visibility, and consistency. If you can assess your own brand and look at these three things, you’re off to a really good start! Ask yourself: ‘Am I consistent in the tone, feel, and language of my brand? Am I authentic in my message? Does it really truly represent who I am? Am I showing up consistently? Am I showing up online? Can people see me?’ Take some time to answer questions around these three key elements and let us know your answers! What are you doing well? And what do you need to improve upon? Follow up with us on The Entrepology Collective — because when you’re accountable, you’re helpable! 


“Just like a cake … that’s just sprinkles and icing lacks substance, so does a brand that’s just a logo and a website. You could have the most beautiful brand in the world, but if there’s nothing underneath it, what is it really saying to people?” — Laura Beauparlant 

“People are craving that human connection and they want that from your brand. Your brand needs the heart and soul in it — and a lot of that will come from you.” — Laura Beauparlant 

“We have to stop focusing solely on creating a brain-to-brain connection … and create that heart-to-heart connection — that’s where you build the trust. That’s where people feel like they know you before they’ve even met you.” — Laura Beauparlant 

“If you’re not clear, how will your audience be clear?” — Laura Beauparlant 

“I believe we need to teach from our scars, not from our wounds.” — Laura Beauparlant