Have you ever dreamt about having an article in Forbes? Or sitting on The Today Show discussing your latest book? I’ll be honest — I’ve definitely dreamt of them myself! But being able to make the leap from where I am now to getting onto those stages is always something I’ve wanted to understand a little bit more about. Well, guess what? We’re all in luck! Today we have on one of my first business guests of 2020, Lynya Floyd!
Lynya is a Senior Media Coach with Selena Soo’s PR team. Through Selena Soo’s program, Impacting Millions, she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media. She has been featured in Forbes, Fast Company, and a variety of other big-name magazines and media outlets.
In today’s episode, we not only unpack some of the quick tips that you can start to use to put action into place right now to get you on to those stages and into those publications in 2020; but we are also promoting our masterclass to get your voice, message, and mission out into the world! If you want to learn more about the business side of who we are as entrepreneurs and how we can begin to share that story and impact millions — listen on!
[:55] About today’s episode with Lynya Floyd!
[2:42] Welcoming Lynya to the podcast!
[3:03] Lynya shares who she is and how she got to where she is today!
[10:00] How do we know if we’re ready for PR?
[13:35] Lynya talks about overcoming fears around PR and how to get started.
[16:42] How to identify your strong suits with media and work your way up the ‘publicity pyramid!’
[19:31] How do we get started with PR? What are the first few steps?
[25:28] Wherever you appear through media, here’s how to still get a return on investment.
[30:14] About our upcoming masterclass and the importance of creating opportunities for yourself!
[32:52] Lynya highlights some of the stuff that we, as entrepreneurs, are doing really well!
[35:31] Lynya speaks about what some of the things we’re going to dissect in our masterclass later this month.
[38:02] Lynya’s key performance indicators!
[43:54] Where to learn more about Lynya and Impacting Millions!
[46:20] More about my masterclass with Lynya at the end of January!
Mentioned in This Episode:
Register for our Masterclass! (January 30 @1pm)
Impacting Millions — Launching in March! Sign up for the email list!
Email Lynya: Support@SelenaSoo.com
Another Country, by James Baldwin
More About Lynya Floyd
Lynya Floyd is the senior media coach for Selena Soo’s Impacting Millions program, where she works with entrepreneurs, coaches, and experts who want to elevate their status using the power of the media.
She has helped clients land stories in media outlets like Forbes, Fast Company, Entrepreneur on Fire and more. Lynya has nearly two decades of experience working in the media as an editor at magazines including Glamour, Essence, Family Circle, and Seventeen. As a journalist, her articles have appeared in national publications like Money, Prevention, Cosmopolitan, and Fitness. She has also been featured as a health expert on The Today Show, The Dr. Oz Show, The Doctors, FOX, NPR, and more.
When she’s not helping her clients put a megaphone to their message, she’s ghostwriting books and working as a nationally certified integrative health coach in New York City.
Connect with my Guest:
Social Media: LinkedIn, Instagram, and Twitter
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CALL TO ACTION
This week we have a simple call to action for you all! Simply follow the link, MeghanWalker.com/PRMasterclass, and pre-register for Lynya’s and my masterclass at the end of January! And let us know what you’re most looking forward to learning about on The Entrepology Podcast Facebook page — because when you’re accountable, you’re helpable!
“There are absolutely like hundreds of thousands of editors out there who are looking for their next great story idea. And there’s no reason why it shouldn’t come from somebody who’s listening to this podcast right now!” — Lynya Floyd
“We all have incredible story ideas inside of us. And to get that opportunity to work with the media to elevate your profile is just absolutely golden.” — Lynya Floyd
“There is a place for everyone on that ladder to move forward when it comes to getting more publicity for their business.” — Lynya Floyd
“You have to be intentional about getting media and getting publicity. And really think about what you want your goal to be when it comes to that.” — Lynya Floyd
“No matter where you are… you should just be able to just take that ball and run with it.” — Lynya Floyd
“The one thing that I want so badly is for people to be intentional and to take that first step. … Just take that first step because you never know where it’s going to get you and very likely it will get you someplace amazing that you want to be.” — Lynya Floyd
“People often want to tell the story that they want to tell. I encourage people to tell the story that readers need to hear.” — Lynya Floyd