It’s officially March! The sun is shining, spring is in the air… and you know what that means: it’s the perfect time to talk about money! But don’t be scared off — we’re going to help you take control of finances! We’re talking personal empowermentstepping into our “money power,” and the systems that we can begin to incorporate into our businesses so that we can take control of the financial part of our lives (and health) once and for all! 

My guest today, April Stroink, is a profit-first certified practitioner. She works with small business owners to help them develop systems within their businesses so that their finances do not control them and they can truly move towards the state of freedom that all entrepreneurs desire. 

In order to ultimately achieve solid health, we need to have a system that helps us manage our wealth. And more often than not, finances are a core source of stress. And I believe, in order to be an effective practitioner, we have to tackle our own demons with respect to our money mindset and management. For the sake of ultimately achieving strong health in our lives and in the world, we need to take control of our finances. I hope you’ll join me today in stepping into your full money power and potential! 

Key Takeaways: 

[1:25] About today’s episode! 

[3:07] Welcoming April Stroink to the podcast! 

[3:17] April introduces herself and shares why she is so passionate about the connection between health and wealth. 

[5:41] Where and how we begin to develop our money mindset. 

[10:15] How my money mindset shifted. 

[10:32] April speaks directly to the entrepreneurs who say that they just want to help people (as if it is incongruent with the idea of making money). 

[12:27] Lifting the veil on entrepreneurs’ primary sources of stress. 

[13:36] Where to begin your journey in improving your mindset around money and becoming less stressed. April also shares how she has seen men and women approach money differently and how she works with individuals and couples to improve their money mindset/s and help them reach their financial goal/s. 

[19:22] The importance of stepping into your “money power,” sharing financial responsibility with your partner, and understanding what’s happening with your personal finances and your business finances. 

[22:29] April explains the profit-first methodology and how it can help you take control of your finances. 

[26:43] The two ways you pay yourself as a business owner. 

[28:03] What you should aim for as an entrepreneur or business owner first: predictable income. 

[29:33] Common mistakes you can make around money as an entrepreneur or business owner and how to avoid them. 

[33:40] Mindset blocks that April has observed in business owners as a practitioner. 

[34:55] April recommends her top resources for money management and money mindset. 

[37:38] About April’s and my upcoming masterclass! 

[38:51] April’s KPIs! 

[40:09] Where to learn more about April’s work. 

Mentioned in This Episode: 

April Stroink 

The Soul of Money: Reclaiming the Wealth of Our Inner Resources, by Lynne Twist and Teresa Barker 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber 

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz 

A Happy Pocket Full of Money, by D.C. Gikandi 

Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, by T. Harv Eker 

Get Rich, Lucky Bitch!: Release Your Money Blocks and Live a First-Class Life, by Denise Duffield-Thomas 

Millionaire Girls Club Podcast with Jill Stanton 

More About April Stroink 

April Stroink is a money coach and financial advisor who specializes in helping people create and enjoy financial wellbeing in their businesses and personal lives. She’s the creator of the Money Fix; a suite of programs to increase financial literacy for millennials, families, and entrepreneurs. 

A certified Profit First Professional, April has hands-on experience increasing the profits for multiple businesses (including her own) through a proven, globally-recognized system that makes businesses more profitable. 

April is a gifted teacher and speaker who leads numerous workshops annually at local colleges, business associations, and masterminds. She’s helped hundreds of people and small businesses level-up their finances through her workshops, group programs, and her astute one-on-one coaching. 

 In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national insurance company. She was also the owner and operator of a successful Halifax retail operation. 

Today, April is a money coach — a supportive guide who helps you understand and feel confident about your finances and future goals. She’s known for her empathy and judgment-free coaching as she combines her expertise with her own experience of running her family business. 

April also volunteers on several community boards; hosts a YouTube channel with her daughter, talking to teens about money; and helps out with her family’s third-generation blueberry farm. Most days you’ll find April in Halifax with her husband, their two kids, and Mango the golden retriever. On other days, you’ll find her enjoying the slopes, the climbing crags, and the seascapes around the world, living her best life. 

Connect with my Guest: 


Social Media: Facebook @AprilStroink & LinkedIn 

If you enjoyed our conversation and would like to hear more: 

Please subscribe to The Entrepology Podcast on Stitcher or iTunes. 

We would also appreciate a review! 

Come Join Your Community on The Entrepology Collective Facebook Page! 

They say that you’re the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We’re in this together! Come join us today! 

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What is your financial “why?” We often talk about our “why” as entrepreneurs and business owners… But what is your financial “why” for being an entrepreneur? Let us know by following up with us on The Entrepology Collective! 


“Financial health is one of the pillars of full health. And if you do have your posts in order, what we’re seeing is that you have less mental stress, you have better physical health — it all ties into each other.” — April Stroink 

“It is okay to make money. … In fact, by you making good money inside of your practice … you will be able to serve [the] people in your community that you have been put here to serve in a way that is wholly holistic.” — April Stroink 

“I believe very strongly that the way you show up in your business in regards to your money mindset is the same way that you show up in your personal life.” — April Stroink 

“What is your financial “why?” We talk so much about our “why,” which I think is awesome. But what is your financial “why” for being an entrepreneur?” — April Stroink 

“As far as relationships are concerned, in Canada, the #1 reason for separation … is due to financial stress and financial issues.” — April Stroink 

“The biggest mistake I see business owners make is chasing topline and really getting away from the core of their business.” — April Stroink 

“As entrepreneurs, we have a duty to our community to be the best that we can be.” — April Stroink 

“Understanding how money can actually be of service is really important [as an entrepreneur].” — April Stroink