I always find it fascinating to take a look at what people who are highly evolved in their careers have done — where the commonalities exist for them. I ask about this and observe this in my practice with my patients and I thoroughly enjoy exploring these themes on the podcast. One of the things that I’ve started to observe is the common practice among those who are executing at the highest level: exercise and meditation.

It comes as no surprise that I encounter more and more evolved, badass women building incredibly impactful businesses that I’m starting to see that meditation not only rises to the surface — but it becomes the calling for these women, in and of itself.

My guest today, Suze Yalof Schwartz, is the leader of Unplug Meditation. She has a studio, a book, an app, and a really exciting 30-day challenge (that we’re going to explore on today’s podcast)! Most excitingly, she has a story of how she went from being a makeover guru amongst the top fashion magazines to running a studio that completely transforms the way that we think.

Suze has incredible insight, not only as an entrepreneur but as someone who has committed to the daily practice of meditation. By the end of this podcast, not only will you leave with tools, you’ll leave with a newfound respect and curiosity of what meditation can do for you in your own life.

Key Takeaways:

[1:57] About today’s guest, Suze Yalof Schwartz.

[3:40] Welcoming Suze to the podcast!

[4:27] Suze takes us through her journey and how she has gotten to where she is today.

[6:03] How Suze was launched into her journey of giving meditation a “makeover.”

[10:41] How Suze helps people feel the power of meditation.

[11:47] How Suze gets through to the skeptics of meditation.

[12:43] Suze provides an exercise on how to interrupt stressful thoughts (i.e. the first step to practicing meditation).

[16:18] How much time should people be dedicating to meditation in a day?

[17:46] What is taught at Suze’s Unplug meditation classes.

[20:17] How Suze leverages the power of aromatherapy in her studio.

[22:50] Suze speaks about the journey of creating her app and her recommendations for those wanting to start their own app.

[25:45] Why Suze built the app and about the 30-day meditation challenge.

[28:05] Technology that Suze uses to support her meditation and mindfulness practices.

[28:35] The impact meditation has had on Suze as an entrepreneur.

[29:35] What does Suze want her legacy to be?

[32:30] Suze’s key performance indicators!

[38:19] Where to learn more about what Suze is up to!

Mentioned in This Episode:

Unplug Meditation (Join the meditation challenge by signing up for the newsletter!)

Unplug Meditation App

Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers,
by Suze Yalof Schwartz


Getting Over John Doe: A Story Of Love, Heartache, And Surviving With Style, by Suze Yalof Schwartz

More About Suze Yalof Schwartz

Suze Yalof Schwartz is the founder and CEO of Unplug Meditation, the world’s first drop-in secular meditation studio. She is also the author of Unplug: A Simple Guide To Meditation for Busy Skeptics and Modern Soul Seekers, and the creator of the Unplug Meditation App.

In 2012, Suze learned a three-minute meditation that changed her life forever. Prior to this, she was a fashion editor and “makeover guru” working at Vogue, Elle, Marie Claire, and Glamour Magazine with regular appearances on GMA, The Today Show, CBS Early Show, and more. Once she discovered meditation, she was determined to keep doing it but she could not find a place to easily learn and practice. After taking hundreds of hours of classes, reading every book possible, and listening to podcasts and lectures from the world’s most famous meditation teachers, Suze realized that meditation needed a makeover and she was the one to do it.

Suze’s mission is to make meditation simple, accessible, powerful and interesting enough so that everyone will want to practice it and experience the benefits for themselves.

Connect with my Guest:

Website: Unplug Meditation

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Meditation is a key part of being a successful, impactful entrepreneur living your best life. It is one of the commonalities I see all the time amongst those who are highly evolved in their careers. And best of all? Starting it simple. 5-15 minutes a day is all you need. If you have never tried integrating meditation into your everyday routine before, try by beginning Suze’s simple 16-second breath (at timestamp 13:10). Remember to follow-up on The Entrepology Podcast Facebook page — because when you are accountable, you are helpable.


“For me, being able to just deep dive into all of the different ideas that I have has been … the funnest part of my journey.” — Suze Yalof Schwartz


“[Unplug was created] … with only one intention in mind and that is for you to feel better after you take their class than before going in.” — Suze Yalof Schwartz


“I felt the power of meditation in 3 minutes. You can [even] feel the power of meditation in 16 seconds.” — Suze Yalof Schwartz


“The step one of meditation is to redirect your attention to the present moment. … Step two is just letting it [all] go.” — Suze Yalof Schwartz


“I don’t think [meditation] is about time; I think it’s about just doing it.”
— Suze Yalof Schwartz


“Everyone has genius ideas inside of them, but there are few people who actually execute them. So, my suggestion for anyone listening is if you have a great idea, just do it.” — Suze Yalof Schwartz