You may have guessed that I have a little thing for entrepreneurs — and I’m especially excited about the idea of women doing really badass things in this industry. My guest today is Justyna Kozlowska — the founder of NAGI, a Canadian company that makes really incredible nutritionally balanced energy bars and snacks.
What I absolutely love about Justyna’s story is that she was just this person who consistently took the right next step. She was a health and fitness expert and was frustrated that she couldn’t find foods that were consistently clean and aligned with how she wanted to work with her clients. And like most entrepreneurs, rather than going out and looking for it, she decided she was just going to make it herself. That’s how the NAGI energy bar was born. These bars are raw, organic, non-GMO, vegan, gluten-free, soy-free, dairy-free — and here’s the kicker: they’re actually delicious.
Justyna’s story is truly a beacon of inspiration so I’ll hope you’ll join us this episode to hear all about her journey, the health and power behind her bars, and learn how you can also fiercely tap into your entrepreneurial spirit and join her in creating what you crave.
[1:44] Introducing my guest for today, Justyna Kozlowska.
[3:29] Welcoming Justyna to the podcast!
[3:57] Justyna’s journey to creating her product.
[6:41] If Justyna knew that creating her business would be this much work, would she say it’s worth it?
[7:58] How Justyna grew her business.
[10:10] Justyna’s tips for presenting your product/s to businesses/distributors.
[11:50] About Justyna’s NAGI products.
[14:28] In being a lifestyle brand, what is Justyna’s vision for her brand?
[15:08] About next week’s episode.
[15:31] The story behind Justyna’s brand.
[16:13] Is peanut butter an ingredient Justyna would ever use?
[17:49] Justyna’s experience as a women entrepreneur. Does she feel that gender plays a role in her experience as an entrepreneur?
[21:10] Did failure ever cross Justyna’s mind during this whole process?
[22:06] What Justyna wants her legacy to be.
[22:18] How Justyna defines health.
[24:49] Justyna’s KPIs!
[27:35] Where to find Justyna’s amazing products!
Mentioned in This Episode:
NAGI (Special 20% off coupon: NAGI20)
More About Justyna Kozlowska
Justyna develops relationships with Canadian, U.S., & EU manufacturers to help them expand their business into new markets. She’s also the founder of a healthy and delicious brand of organic nutrition bars and snacks — NAGI — (nā-gï/), in Polish, means naked.
She believes that food should nourish from within, and provide the energy needed to keep a body active, and a mind sharp throughout the day. Focusing on nutritionally-balanced food on the go that is natural, delicious, free of major allergens, lower in sugar, higher in protein and fiber, in 2014 she incorporated her healthy snack, Christmas Kitchen project and self-executed its business development across major natural grocery markets in Canada. In 2017 Inner-J took a massive rebrand to what you see now as NAGI (means naked in Polish). She understands the health food market and its growth trends in Canada, US, and Europe.
In her spare time, she continues to be active in her community and gives back through organized charity events. While not working, she loves to spend time with her family and friends; cycling, hiking, walking her dogs, and strength training.
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CALL TO ACTION
Step out of that self-limiting box you’ve put yourself in! When you step outside your comfort zone you can fully step into your entrepreneurial self and are open to all the possibilities of creating what you feel is missing in the marketplace. If you have an idea for a product, don’t fear failure — instead charge right ahead, and continue on your path. Remember to follow-up on The Entrepology Podcast Facebook page — because when you are accountable, you are helpable.
“The brand name is NAGI — it means ‘naked’ in Polish. …The ingredients are raw, clean, and simple.” — Justyna Kozlowska
“[As an entrepreneur] you must be persistent and persevere with following up and doing your sales.” — Justyna Kozlowska
“As long as you show that you’re clear in what you’re asking for, you show your passion, and that you have a good product, I don’t see there being an issue.”
— Justyna Kozlowska
“There’s always a risk of failure, but if you don’t try, you won’t know.”
— Justyna Kozlowska
“I want people to always be curious and open-minded and to not be afraid of trying new experiences.” — Justyna Kozlowska