Your personal life and at-home habits may be the key to success in your business.

Today’s interview was a real pleasure for me. I had the opportunity to interview someone that I both admire and consider a friend, Lori Kennedy. Lori is a holistic nutritionist by background and has gone on to build an online business where she teaches other practitioners how to scale their impact and their message in the online space.

What’s remarkable to me is not necessarily the business that Lori has built, but the life she has built. Far too often we sit back and envy what other people have, but Lori has gone out and built her life on purpose.

Today’s podcast is all about how to do that for yourself, and how you can give yourself permission to take your life and your purpose to the next level.

Key Takeaways:

[3:12] Lori is a writer and an empowerer of women.

[5:10] As an entrepreneur, you do the hardest work on yourself.

[7:29] How can you own and harness the power of traits that others might see as negative?

[11:26] Societal expectations can hold women back.

[17:00] Think about how you want to feel rather than what you want to do.

[22:25] Delegation can be your secret weapon.

[25:25] People are going to judge you no matter what, so you might as well live the life you want to live.

[27:23] Entrepreneurs need continuous momentum.

[30:44] What is the first step in scaling your wellness business?

[34:31] School is not always conducive to creative and entrepreneurial children.

[37:49] Lori is already living out her legacy.

[39:20] Health is consistency.

[40:01] Take this month’s quiz at

[40:22] Let’s look at Lori’s key performance indicators!

[46:02] If you enjoyed our conversation and would like to hear more, please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review.

Mentioned in This Episode:

Legacy Facebook Group

Reveal: A Sacred Manual for Getting Spiritually Naked, by Meggan Watterson

The Wellness Business Hub


“It is my goal in life to delegate every possible domestic duty.”

“I had to filter the way that I behaved because I didn’t want to come across as a bossy bitch.”

“Not asking for help or support at home is one of the biggest ways that women hold themselves back.”

“Structure equals freedom.”

“Anytime you can reduce stress, everybody wins.”

“My legacy is walking my talk.”


With over 13 years of experience in the fitness and nutrition world, Lori is the founder and CEO Director of The Wellness Business Academy and the producer of The Wellness Business Summit.

Since founding the WOW! Nutrition System in 2007, Lori has transformed thousands of clients globally and sparked her 1 million mission: to improve the lives both physically and emotionally for 1 million people by 2022.

Lori transitioned out of her brick and mortar business and took her entire company online in 2011. Since producing The Wellness Business Summit and founding The Wellness Business Academy she’s trained thousands of health practitioners, healers, coaches and fitness professionals to start-up and grow their own purpose driven businesses. She goes by the motto #mylifemyterms




Instagram: @lorikennedyinc



This week’s call to action is to take action. What is one task or goal that you have been putting off? It’s time to step into your power and start NOW! Share your commitment in the Entrepology Podcast Facebook page to inspire others and create accountability. Because when you are accountable, you are helpable.